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The woman behind it all 

Inventor, Founder, Designer &

Fitting Technician

Tamara Krawchuk

Where It All Began

As a single mom in the 80’s, I dreamed of being stay at home mom making a liveable income to support us both. I saw an opportunity to use my creative talents in a home-based business as a dressmaker and tailor and enrolled in a certification day program at NAIT. Graduating in May 1987, I was certified as a tailoring and dressmaking technician. A few years into my business I was asked to make a swimsuit for a client. From this, I soon discovered a niche in the market: creating custom swimsuits for those who were unable to find the fit and function they required from swimsuit sold in standard retail sizing. I learned that the problem with swimwear, and the rest of the garment industry, is that people come in many shapes, sizes, and proportions and that no two fit and design needs are the same. Swim or shapewear garments have a job on top of an aesthetic purpose, they are required to shape and support. The skill required to do this kind of work in a custom process was far too specialized for me to hire and train. There had to be a better way! So, on evenings and weekends, I created and patented the scalable, innovative Underpinnings Fitting System which uses engineering principles to manually create garments that support and shape ANY BODY in one fitting. At the core of the business is a strong belief in inclusion and acceptance – Simply Best garment is custom designed to enhance figures, alleviate medical issues, and make you feel incredible.

A Look Back in History 

1990s

Breaking into the garment industry and setting up shop.

1990s & 2000s

Receiving local recognition. 

Showcasing suits made with DuPont Sublimation fabrics at Western Canadian Fashion Week in Edmonton and at Munich Fabric Start in Germany. 

2007

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2016

Creating the Configure Collection’s proof of concept at VesTech Pro Apparel Research and Innovation Centre in Montreal.

Today

New alumni of the Edmonton Unlimited Catalyzer Velocity program, a merit-based pre-accelerator designed to empower entrepreneurs launching and expanding tech-enabled ventures, to launch the Configure Bra. 

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1995

Designing swimwear for each Miss Canadian Universe Pageant participant.

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2000s

Receiving national publicity recognition.

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2013 & 2016

Patenting the Underpinnings System in Canada, The United States, and Europe. 

2020

Bringing the Underpinnings System to life with U of A MiTACS and publishing a dissertation proving the need for our kind of work in the garment and fashion industry. 

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Tomorrow

Expanding our custom shapewear offering using the Underpinnings System and transitioning all swimwear creation to using the System as well, while licensing out our model and sparking industry-wide change for the wearer and the maker alike.

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